Street Screens
Why a Screen Changes Character at Street Level
Street screen readability depends on how a display meets the pavement. Learn to separate message, motion and setting…
All the stories
All stories
Explore writing on the screens, windows and public displays that meet the city street.
Shopfronts
Shop Window or Digital Display: Two Ways to Hold a Passer-by’s Attention
Shop window or digital display: see how still objects and changing sequences hold attention, and choose a storefront…
Screen History
Before the Moving Image: How the City Sign Changed
Read the changing city sign through its lettering, materials, placement and light, while separating visible evidence…
Visual Reading
The Brightness Trap: More Light Does Not Make a Message Clearer
Screen brightness can make a display more conspicuous, not clearer. Learn how contrast, reflections and ambient light…
Public Displays
A Slow Walk Past Public Displays
A slow walk past public displays helps you notice placement, content and setting, so familiar screens make more sense…